Itunu ABIDOYE

Designed ESG data visualization tools, improving interpretability of sustainability metrics for portfolio managers, increasing user satisfaction by 30%.

Led workshops and user interviews to inform feature development, boosting engagement by aligning with core user personas.

Developed and maintained a scalable design system, ensuring consistent, high-quality experiences across platforms and accelerating product scaling.

Developed deep learning models using CNNs and GAN-based data augmentation, achieving 97% accuracy with InceptionV3 for platelet classification in medical datasets.

Conducted sentiment analysis on 22,000+ reviews using advanced NLP models (BERT, LSTM, GRU) to extract actionable insights, directly improving customer service strategies.

Analyzed 2020 UK road accident data and delivered demographic insights for socioeconomic planning, identifying hotspots and trends to guide safety policy and inform housing/transport investments.

Applied supervised and unsupervised models, including ANN and Random Forest, to predict second-hand car prices with an R2 of 99.8% and forecast life expectancy with high accuracy.

Designed intuitive UI/UX for two e-learning platforms (AI Fundamentals, 365 Co-pilot), increasing user engagement by 40% through optimized design flows.

Developed detailed user flows and navigation pathways, ensuring seamless user experience and improved learner retention across educational platforms.

Collaborated with subject matter experts to translate complex educational content into user-friendly interfaces, enhancing overall platform accessibility and learning effectiveness.

Spearheaded end-to-end UI/UX design processes (Discovery, Ideation, Prototyping, Testing) for B2B/B2C mobile apps, API website, and platform services, enhancing user experience across three platforms via Figma.

Conducted user research and A/B testing with Smart Look to align product features with user personas, delivering high-fidelity prototypes and user journey maps for stakeholder presentations.

Increased revenue by 25%, subscriber count by 40%, and transaction volume by 30% by designing card and invoicing features and strengthening the design system.

Boosted user base by 50%, CSAT by 52%, and NPS by 30% in 12 months by redesigning the mobile retail app and revamping the onboarding process based on user feedback.

Secured $20,000 in seed funding and attracted over 120 beta customers, validating market demand and enabling rapid product development.

Led the development of a cutting-edge blockchain payment platform MVP, supporting 18 crypto tokens and delivering three beta products that significantly enhanced user experience.

Built and scaled a high-performing design and development team, driving revolutionary innovations in blockchain payment solutions.

Directed end-to-end mobile and web application design processes (Discovery, Define, Ideate, Design, Prototype, Testing) for B2B solutions, ensuring market fit and user adoption.

Conducted extensive user interviews and research, developing user personas and journeys that informed product design and optimized content for strategic market positioning.

Optimized digital platforms, achieving 40% growth in customer base and 25% enhancement in user experience through strategic UI/UX improvements.

Managed the publication of 17 editions of Zedster Magazine, which significantly improved brand reputation by 30% and enhanced market perception.

Contributed to cross-functional teams to integrate user feedback and data analytics into design iterations, ensuring product-market fit and sustained user engagement.

Secured $1 million in initial funding for the Our-pass one-click checkout application, validating the product vision and enabling its successful development.

Led the end-to-end design and development of Version 1 of the Our-pass one-click checkout app, ensuring a seamless and optimized User Experience (UX).

Conducted comprehensive market research and collaborated closely with stakeholders to inform product features and drive user adoption for the new application.